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From Transaction to Interaction

Are sensorial experiences and hybrid services the future of brick 'n mortar retail?

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By: Christine Esposito

Editor-in-Chief

In 2016, retail will continue to move from transaction to interaction, according to Daymon Worldwide, which is a global leader in consumables retailing. According to the company’s Global Retail Trend Predictions for 2016, with so many places to shop and consumers moving online for everyday purchases, the physical store must be redefined. Retailers will transform stores to better connect with consumers, such as designing lifestyle spaces to educate and inspire, providing hybrid services (such as...

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